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We've moved!
In July, Clicksharp Marketing was acquired by Web Liquid Group.
Internet Marketing.
The rules are changing. You've worked hard at building your business, and are looking for new ways of marketing it online to attract customers and grow revenues. We tirelessly study digital marketing trends, and the technologies behind their successful applications.
Clicksharp Marketing is a full-service internet marketing agency based in New York City, aimed at helping entrepreneurs position themselves effectively online.
How do we do this? By knowing our role -- and helping you understand it. Read about our unique approach to client development, and our promotional discount on new advertising campaigns.
There was a time when marketing was mainly a budget-driven, zero-sum game. The biggest names with the biggest marketing budgets took all the spotlight from their smaller competitors.
As digital communications have evolved, however, the marginal costs of internet marketing have fallen. Consumer habits reward well-targeted messages. Markets appear where we never knew they existed. Niche players can now position their product in front of the exact audience that has been waiting for them. With search engines reaching near-ubiquity in the United States, the size of the audience at arm's length provides a vehicle to grow profits.
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Online customers also live in an offline world.
In 2008, the internet will surpass advertising inserts as the primary media resource for purchasing decisions. {1} Yet most of the sales revenues generated by online advertising will come from business transacted at local, bricks-and-mortar establishments. {2} Why? Because people are still people.
As business owners, we understand the need to promote ourselves online. As consumers, more and more often we tend to initiate the buying process online. But business is still done between people -- and in a world daunted by information overload, communication is still the driver of win-win business solutions.
Clicksharp Marketing offers a suite of internet marketing services for businesspeople who understand this fundamental reality: their customers are people just like them.
{1} "Retail 2008: Media," Verdis, Inc. (2008). Data provided to eMarketer indicates both media are tied at 26%, but internet is in a growth phase while advertising circulars are on the decline.
{2} "Research Online, Buy Offline." Yahoo! Research (2007).
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Excerpts from the Clicksharp Marketing Blog:
"Metrics That Matter: Bounce Rate" - In this day and age, there’s more riding on your content than ever. Hence the mantra that “content is king”! If you’ve got a high bounce rate, someone else’s content is king, not yours. This will give you some indication that the copy writing and overall design of your site might need a once-over, particularly what resides “above the fold” i.e. what you see without scrolling down the page. (Read the article.)
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 © 2008 Clicksharp Marketing
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